What is a Brand and the importance of a Branding Strategy?

So why do you really buy a brand? Is it because somebody asked you to buy it or is it because there is something in that brand that connects with you? Companies spend millions on branding, just so that when you see a product on the shelf, it should resonate with you and you will have no hesitations in buying it.

In the opinion of Firstcomm Marketing consultants, a brand is not a name, a... Read more »