4 Easy and Effective Email Marketing Tips for Your Small Business

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment.

Here are some email marketing conversion tips all small businesses can use:

1. Include descriptive tags with your images

Online publication MarketingCharts... Read more »

Middle East’s two choices: Innovate or perish

“The models that worked in the past ten years will not work in the next five,” says Dr Yasar Jarrar, Vice-chair, Global Agenda Council on the Future of Government, World Economic Forum, stressing on the need for innovation in the public and private sectors in the Middle East.

The governments and private firms in the region had, until the recent past, held on to old traditions and shied... Read more »

The Thought Process Of A Designer

To be honest, I’m not aware of who the author is… but I came across this quote when I was in Business School and its worth citing – ‘You will never encounter any hurdles if you visualize the end of the tunnel and look beyond’. This is the same philosophy I employ every time I embark upon a new project in First Comm Advertising – be it a branding campaign,... Read more »