What is a Brand and the importance of a Branding Strategy?

So why do you really buy a brand? Is it because somebody asked you to buy it or is it because there is something in that brand that connects with you? Companies spend millions on branding, just so that when you see a product on the shelf, it should resonate with you and you will have no hesitations in buying it.

In the opinion of Firstcomm Marketing consultants, a brand is not a name, a... Read more »

How is Digital Marketing Revolutionizing Businesses?

We are driven by technology in today’s world. In everyone’s lives, the effect technology has generated such that there are individuals who lack essential services but own smartphones. It does not matter your lifestyle; at least one social media platform has been used by nine out of ten people.
Digital Marketing, which has a significant influence on people’s interactions, jobs, transactions, and lifestyle, comes with this. If you have a company, to optimize your brand... Read more »

Everything You Need to Know About a Digital Marketing Agency?

Everything You Need to Know About a Digital Marketing Agency?

During the past decade, the corporate world has transformed. One of the biggest shifts has become a shift in the marketing techniques expected by big and small companies. The prominence and use of the Web is one of the major reasons for the move. This change in how customers make purchase decisions and purchase goods and services has rendered digital marketing a must-have for any... Read more »

Why is the Digital Transformation crucial in today’s market?

In the past decade or so, the best way to engage with customers is through digital media. The speed of transformation when it comes to digital media is phenomenal and companies should embrace the different digital platforms and use it as a tool to grow their business.

As they say, digital strategies should be a part of a company’s vision and companies should discover various online options to convenience their employees to embrace digital media... Read more »

Why SEO is important to your Business?

Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic.  SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Benefits & Uniqueness of SEO:

Search engines drives 300% more traffic to sites than social media60% of clicks appear... Read more »

Why is it imperative to choose the best Digital Media Agency Dubai?

Want to increase your online presence? Want to attract customers towards your brand? If your answer is yes… then you need to consider recruiting the right Branding & Digital media agency. Branding & Digital Marketing plays a pivotal role in any business or company. In this era of modernization and tech-savvy customers, every business is taking the initiative to adopt an acute digital marketing strategy to succeed in the marketplace. Therefore, it is imperative to... Read more »

4 Easy and Effective Email Marketing Tips for Your Small Business

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment.

Here are some email marketing conversion tips all small businesses can use:

1. Include descriptive tags with your images

Online publication MarketingCharts... Read more »

Middle East’s two choices: Innovate or perish

“The models that worked in the past ten years will not work in the next five,” says Dr Yasar Jarrar, Vice-chair, Global Agenda Council on the Future of Government, World Economic Forum, stressing on the need for innovation in the public and private sectors in the Middle East.

The governments and private firms in the region had, until the recent past, held on to old traditions and shied... Read more »

The Thought Process Of A Designer

To be honest, I’m not aware of who the author is… but I came across this quote when I was in Business School and its worth citing – ‘You will never encounter any hurdles if you visualize the end of the tunnel and look beyond’. This is the same philosophy I employ every time I embark upon a new project in First Comm Advertising – be it a branding campaign,... Read more »