In the opinion of Firstcomm Marketing consultants, a brand is not a name, a symbol or a design that belongs to a company. It is more in the lines with why you do certain things and how that brand influences you to do it.

There are certain principal factors you need to consider before you embark on a best digital marketing company, for instance:

∙ How to influence your target audience?
∙ What are the platforms you need to consider in order to attract customers?
∙ How to position your brand?
∙ What will be your ideal message?
∙ What Marketing collateral’s you need to use?
∙ What is the most effective promotional strategy for your brand?

However, first, you need to understand two things:

1. What is a Brand and
2. What is Branding

A brand maybe defined as something that carries a detailed set of Characters, Benefits, Advantages,and a consistent set of Features that a buyer experiences every time they come in contact with the product. However, others argue that a brand is a set of beliefs a consumer has about the products and the company it represents. Say you go and buy Nike shoes and if you’re not sensitive toward the price then you’re buying this product only because Nike resonates with you. You also feel that the brand is reliable, you usually get influenced by their advertising campaigns because they are very trendy, and if you buy a Nike product…. you’re not only just buying good shoes, but you’re also in fact buying an attitude that you connect with.
So that’s what a brand is in our opinion… It’s the many features that represent a product or a lifestyle and these features are your influencing blocks that convenience you to buy a brand.

Now let’s talk about whatis Branding…
Branding is a customized strategy… an action plan devised by you that differentiates your product from the others. Branding gives you the liberty to tailor make a strategy that will be most effective and suit your company’s marketing goals.

If we have to break it up … a branding process includes 4 fundamental steps and if implemented professionally, it could work to your advantage. The 4 fundamental steps include:

1. Identify the need,
2. Creating a Branding Process,
3. Connecting with the Target Audience and finally
4. Introduce the brand to the target audience.

But always remember – A successful branding process leads to creating a successful brand…
“the two complement each other”. A brand is defined by the company’s effort it puts in the entire branding process. Your brand will always represent your company including its image, and this will be an influencing factor in brand positioning. However, if your branding process is not well structured and backed by meticulous planning, then your efforts could go in vain.

That’s the difference between a Brand and Branding.

Whenever Firstcomm Marketing takes on the responsibilities of branding a client’s product, they implement different variables that are essential in the journey of a brand launch. What you need to remember is that Branding is always considered as an act of building a strong brand in the marketplace. In other words, the journey curtails placing your company or merchandise or product where your target market or audience are and then attracts them towards your brand.

Here is a simple process flow that Firstcomm Marketing uses in a branding process:
∙ Research & Identifying the need,
∙ Deciding on a brand name and what it represents,
∙ Addressing the brand personality,
∙ Analysis your Competitor Brands,
∙ How and where to position your brand,
∙ Identify your target audience,
∙ Decide on your messaging strategy,
∙ Create your collateral (identity, logo, stationary etc.),
∙ Building a powerful website for your brand,
∙ Deciding on your marketing tools (below-the-line & above-the-line)
∙ Preparing your Content strategies and agree on your Digital and Social Media platforms including running campaigns with help of social media agencies.
∙ Formulating your brand implementation strategy
∙ Tracking your success
And finally
∙ Reinventing your brand

Interesting …. sure it is, and Firstcomm Marketing has mastered the art of traditional branding including Digital Media Agency and Social Media strategy implementation.

Remember, branding should always be the reason why you do certain things and digital marketing agencies usually invest a lot of their efforts in research and development to understand how their brand can target that particular segment and convince them to be loyal towards the brand. Now that’s where the entire branding process comes into play. The process we just discussed is extremely critical. These parameters are something every company should address and if implemented meticulously with proper timelines, then Firstcomm Marketing can assure you, your company will be ahead of the competition.

Get in touch with us if you need further information on the subject and please visit our site www.firstcomm-me.com or write to us at info@firstcomm-me.com

The post What is a Brand and the importance of a Branding Strategy? appeared first on First Comm Marketing Consultancy.

Demands Transparency
Customers want to know about the companies in today’s digital world that they communicate with and purchase. Brands need to be straightforward and visualize their personality online to create loyalty. When it comes to food items, this is primarily true because customers want to know the quality & quantity.
The reward is loyalty when one is honest and interacts freely with consumers, with 94% of customers claiming to continue with a business that provides honesty and 73% Ready to pay more for a brand that gives it.

Instant Communication
Sometimes it’s like spinning your wheel to communicate with potential customers. Before actually striking a client, the marketing message of the business will turn. Social media serves as a wheel as it enables businesses to connect on a public forum with individuals, offering a channel to advertise products & services.
There are 900 million global Facebook Messenger users, and data indicates that young people spend more time on messaging apps than on real social networks.

Droves of Data
New technology makes it possible for marketers in digital marketing company to get a vast amount of consumer awareness. Businesses, however, need to know how, when, and when to use the knowledge. There are some of the simplest ways to use it:
• Knowing which customer channels will pay off:
The range of technologies and platforms is such that a brand needs to concentrate in a meaningful way on those in which its client communicates. Likes and comments may seem significant, but the interaction that creates a relationship between a client and a brand is what matters.
• Creating customized and customer-oriented content:
In cyberspace, the vast volume of data makes it almost impossible for a brand to have a real effect. The important thing is to consider who the target audience is and create content that appeals to them and makes them want to communicate.

Encourage Innovation
This digital world has forced brands to be innovative and use new ways to connect with their consumers. Many industries have to be creative in the face of disruptive technologies and take measures that allow them to compete.
For instance, the financial sector, faced with strong PayPal and Google Wallet competition, needed alternative ways for social media agencies in Dubai to engage and influence customers. For many, the best way to do this was to work with the up and coming disruptors with fresh ideas.

Fosters Intimacy
Businesses can learn an immense amount based on data they can obtain from future customers. Smart companies use this data to build highly personal marketing ads, and the younger generation swallows it up.

Content Overload
About how much content circulates via social media and applications for messaging? The response is significant, so tremendous that the word content shock has given to it. 3.3 million people create a Facebook post every 60 seconds, and 29 million messages distribute through Whatsapp.

Conclusion:
Beyond the reach of smaller companies, SEO services in Dubai, digital marketing trends, such as digital documents, AI, chatbots, and marketing automation, are still known. Today, for businesses of all sizes, they are crucial to success. Business owners have to remain on top of the key digital marketing trends in today’s competitive environment in this period of digitalization. As compared to all modifications, almost all of the movements are inventions.

The post How is Digital Marketing Revolutionizing Businesses? appeared first on First Comm Marketing Consultancy.

During the past decade, the corporate world has transformed. One of the biggest shifts has become a shift in the marketing techniques expected by big and small companies. The prominence and use of the Web is one of the major reasons for the move. This change in how customers make purchase decisions and purchase goods and services has rendered digital marketing a must-have for any organization, regardless of size or market, that is going to compete in the modern business world.

Company owners must recognize how digital marketing functions so they might connect with potential customers using the right digital technology. You can rule the market with an effective campaign strategy prepared by a Digital Marketing Services Provider.

What is digital marketing?

Digital marketing, or digital content marketing, is an advertisement that enables digital platforms such as social networking, search engines, blogs, and more to promote brands and goods. Many organizations have a particular audience they are seeking to meet, and through the internet and other digital avenues, online marketing seeks to help businesses reach these target audiences.

It has several platforms that allow companies to gain their online or social brand presence. Search engine optimization (SEO), search engine marketing (SEM), online advertising, lead generation, social media marketing, web marketing, affiliate marketing, and so forth are the primary areas of digital marketing.

Why do you need a digital marketing agency?

How you will execute your online marketing activities is amongst the most important. To manage the ads, you can either conduct the marketing in-house or use the best digital marketing agency in Dubai. For the internet, from blogs to social media and web ads, you would need a digital marketing firm with experience in all aspects online.

The aim is to promote the company, the brand, develop consumer loyalty, and boost sales via digital marketing activities. This is achieved by using observable, targeted, and immersive digital technologies.

Usually, a digital marketing arena contains many elements of marketing, mostly under one umbrella. SEO, social media, pay-per-click advertising (PPC), content, data reports, lead generation, strategy creation, and other related areas are included in these components. A digital marketing strategy allows you to use one agency to manage all the different tasks of online marketing required for digital marketing. If the team has experience in one or two sectors, they can manage that and have the rest handled by the best digital marketing agency in Dubai.

You now need to make a change with futuristic objectives when planning some content. This is the era of digital marketing in which all people are searching for their comfort, and the voice command has given them extra convenience.

How a digital marketing agency helps your business?

SEO Strategy

SEO is an ever-changing game in the arena of digital marketing. A look at how SEO has developed shows that search algorithms frequently shift, largely to enhance searchers’ experience for users. A more complex approach than ever before is interested in topics such as keyword choice and density today.

You will help find the right search keywords for your company with a good digital marketing agency. Along with this, a digital marketing services provider will offer feedback on the right keyword density in your material, allowing you to maximize your search page rank while sacrificing your content’s high quality for readers.

Help with PPC

If you do not even have a PPC expert aboard, pay-per-click ads can be an expensive process for your business. It is crucial to understand what role PPC must play in your ultimate digital strategy, since the bidding for desirable target keywords can be ferocious.

As bidding is becoming more aggressive, recent developments in Google AdWords can increase PPC ads’ cost for a while. Experts in digital marketing will give you a better idea of where your budget should be allocated and where your PPC efforts are giving higher ROI.

More leads

The digital arena is not predictable, and things will change every time, and your normal market strategies do not always have a win-win scenario. With fresh ideas and insights that can give you results, a digital marketing company can support you. An agency also provides you with straightforward feedback and reports on how your keywords operate and how your brand engages consumers.

Help with social media presence

Most brands use social media marketing to boost their digital marketing campaigns and generate higher website traffic. On social media platforms such as Facebook, Snapchat, YouTube, and Instagram, social media marketing includes promoting your products and communicating with your target customers. In digital marketing, this strategy is used to help companies raise brand awareness, build credibility, and boost customer experience.

If you wish to make your brand successful in a short period, the only way is to increase your online presence with the best digital marketing agency in Dubai.

The post Everything You Need to Know About a Digital Marketing Agency? appeared first on First Comm Marketing Consultancy.

As they say, digital strategies should be a part of a company’s vision and companies should discover various online options to convenience their employees to embrace digital media as well. People are usually motivated by digital expertise and the innovation it brings with it. So much so that, a low incomed employee will ensure that he gets the best smartphone with all the latest features but will not bother getting himself a good health insurance plan. Digital media has a farfetched impact on society as well, especially when it comes to interface, on job communication, buying goods, and our everyday activities.

 According to International Data Corporation (IDC), it is estimated that companies around the world will spend approximately $2 trillion by 2022 on digital transformation and continue spending considerably on digital strategies to boost growth. This proves that every company should invest generously on IT services and digital apps and most importantly they should be in a position to re-invent themselves.

“Immediate Interaction with clients, leading to immediate action”

Tools like WhatsApp, Instagram, Facebook, LinkedIn messenger, Twitter etc. are excellent platforms to interact with customer’s, convey important messages and promote company products. Gone are the days where companies spend millions on traditional media for their campaigns or communicate company messages through traditional means. In recent times, you can geo-target customers and convey your message based on their location, their gender, occupation, hobbies, age etc. What is more attractive is the reaction from the target audience is almost immediate and transparent. In addition, on a daily basis, many apps are downloaded and as a company, you need to keep a constant track on what’s is trending.

Picture this… every minute million of users posts messages on Facebook and WhatsApp and if companies are not a part of this social society, they might lose their popularity and loyalty towards their products and services. Brands that are in the Automobile and Retail sector especially use digital platforms to attract customers and they are slowly moving away from traditional media. Besides, digital media works best for them as they can personalize their message and also announce offers that get an immediate response.

“Data is King and use it to entice Customers”

Companies spend a considerable amount of their marketing budget on collecting customer data or in most cases they hire professional companies to do the job. Usually, this data is used to convey the product message to new and repeat customers. Most companies also use tracking software’s to understand customer reaction and convert them into valuable data, eventually leading to business leads. This also allows companies to personalize messages based on the target audience which will hopefully convince them to buy the product.

“The importance of Influencers is gaining momentum”

Based on the data collected, companies are also hiring influencers who have a huge fan following and usually they are very active on YouTube and Instagram. Influencers are usually very popular with unboxing newly introduced products. It works to a company’s advantage to recruitment influencers as they give customers the first-hand experience of what they feel about the product. In addition, companies don’t have to spend millions on asking celebrities to endorse their product. They also end up saving a lot of time signing lengthy contracts and abiding by complicated terms and conditions. The point to note here is that these influencers use various digital platforms to convey their message and companies should know exactly who they need to target.

It’s very evident, today if a company wants to be successful or even if they want to launch a marketing campaign, they have to invest in digital platforms and stay up to date with the latest software and apps. Companies have to recruit the best in the industry because they need the right team who can target the right audience. Data analytics is also of paramount importance and this is crucial to understand what a client wants or will be attracted to. And finally, and it’s a proven fact that only companies that adapt to digital technology will survive today’s fierce competition amongst brand.

“Either to embrace digital transformation or be left behind”

The post Why is the Digital Transformation crucial in today’s market? appeared first on First Comm Marketing Consultancy.

Benefits & Uniqueness of SEO:

• Search engines drives 300% more traffic to sites than social media
• 60% of clicks appear on the top three websites in search engine results
• 93% of all traffic comes from search engine
• A business can reach maximum number of global and local audience through natural and unpaid search results
• On Google, 18% of organic clicks go to first search result, 10% go to the second and 7% go to the third
• Ranking high on search engines is no longer optional, it’s critical

For the right SEO Strategy – always work with the right SEO Agency

Always select a reputed SEO agency in Dubai whose primary aim is to assist
companies to grow and increase their online presence. In addition, their primary target should be to generate quality leads by targeting potential customers. They should ensure that your site is optimized, increase website traffic and highlight your company every time people browse for your type of product. The ultimate aim is to attract more visitors to your website and increase your brand awareness.

Their primary target should be to:

• Conduct website audit
• Increase page visit
• Customers should spend more time on your website
• Bounce rate improvement
• The site should be optimized for good speed
• On page setup
• Targeted keywords
• Achieve the first page results
• Improve organic traffic
• Generate more leads from your site

Always look for customized SEO services:

One must ensure that their SEO services should be customized and in line with the company’s vision and mission. Customized SEO helps geo target customers that turn into potential clients hence increasing brand awareness and traction. In addition, you should work with an agency the specializes in Digital solutions and ensures that if you work with them, they will always be one step ahead of the competition.  
 
Implementation Strategy:

SEO process should be implemented strategically to get the optimum results. You need to analyze all aspects of SEO as per latest google trends and implement them as a process. The ultimate target is that you need to get to the top of any search engine and your SEO strategies should be in the lines with the terms and conditions Google.

If you are looking for SEO agency in Dubai. Connect with us.

The post Why SEO is important to your Business? appeared first on First Comm Marketing Consultancy.

Most companies today need to start thinking of increasing their online presence no matter what campaign they run. If your online presence is not that effective, you will be wasting your funds and never reach your target audience. That’s where we come in, Firstcomm Marketing is one of the best digital media agency in Dubai that can help you achieve your targets. With years of experience, Firstcomm can help you make a successful transition from conventional to digital working structures within a stipulated period of time. 

The role of a Digital Media Agency like Firstcomm in Dubai:

Do you want to develop an effectual digital marketing strategy for your business in Dubai? Firstcomm Marketing is an experienced digital media agency that can help you achieve your targets and provide specialized branding, digital, and social media services. Our full-fledged agency offers a wide spectrum of online marketing solutions and these include, but not limited to:

• Content Marketing
• Search Engine Optimization
• Search Engine Marketing
• Conversion Optimization
• Social Media Marketing
• Lead Generation

If you are looking at amplifying your business not only locally but across the globe, then Firstcomm Marketing can ensure perfect execution of integrated communication and digital strategy for your business. 

Reasons for choosing the best Digital Media Agency in Dubai:

Opting for the best digital media agency in Dubai is imperative. Results through digital media can’t be achieved overnight but with appropriate and realistic strategies one can achieve the results you are looking for. Hiring the right agency is vital and it is the key to your success. Results through online campaigns take time, hence it is of paramount importance that you partner with a robust digital media agency to ensure your business gets the online engagement it needs for funnel conversion.

Below we have illustrated some prominent parameters of why you should choose Firstcomm’sBranding & Digital services in Dubai. 

Integrated Marketing Strategy:

Every component of the marketing strategy should provide the corresponding message to its potential customers. Hence, it is significant to have an integrated marketing strategy in order to increase your brand presence. Firstcomm’s effective branding & digital services in Dubai helps to create a cohesive communication strategy while incorporating all the marketing and digital tools.

Calculation of ROI:

Firstcomm Marketing & Digital can effectively spearhead the entire marketing process. Starting from planning, execution to final assessment, we can strategically achieve all essential parameters effectively for your company. We have superior expertise and knowledge to assess a company’s results successfully and calculate ROI. Therefore, we are capable of enhancing and modifying the strategy in a way that helps to ameliorate ROI.

Firstcomm Marketing can help you scale-up easily:

 A subtle digital marketing strategy can elevate your business as compared to conventional advertising strategies. When you are in the start-up mode of setting up your business, it is important to scale up ASAP. That’s where we come in, it’s not that difficult to achieve targets but what is important is to know what combination works for your business and Firstcomm specializes in that.

End-to-end Marketing solution:

Firstcomm being a professional digital media agency, can provide an end-to-end online marketing solution. We can efficiently undertake all the essential steps of helping your brand from creating a plan to implementing campaigns, hence calculating the ROI and effectiveness of the budget utilization. This is how your targeted customers start gradually indulging themselves in your business through innumerable online touchpoints.

Pay Per Click Dubai:

The potential customers always require some creativity from their service providers. Therefore, it is advisable to try a pay-per-click (PPC) strategy? This strategy will help you run various ads for your services across social and digital media channels and you will exactly know how much budget is being utilized. If PPC is implemented effectively, you will definitely allure myriad website visitors which will prove good for your brand.

Why Firstcomm?

We have helped many businesses in the past to elevate their brand presence and being a leading branding and digital service provider in Dubai, we specialize in executing campaigns that suit your needs and expectations. We are a result-oriented company and our customer satisfaction defines our success. Contact us today for a free consultation and we will advise you on how we can help you create an effective and customized digital marketing strategy for your business!

The post Why is it imperative to choose the best Digital Media Agency Dubai? appeared first on First Comm Marketing Consultancy.

Here are some email marketing conversion tips all small businesses can use:

1. Include descriptive tags with your images

Online publication MarketingCharts cites data revealing that the average person receives more than 400 commercial emails a month. Emails that include images can help your small business stand out in an already-crowded inbox, especially if you choose those that evoke an emotional response to a product, a promotional campaign concept or your brand.

However, email marketing now comes with a “catch 22,” given that at least half of all email messages are checked on a mobile device, according to experts at Litmus, an email analytics company. While mobile devices may positively boost response to time-sensitive messages, small screens aren’t always conducive to images. If a recipient opens your email only to see that images have been blocked, you could be banished to his or her spam box indefinitely. The more often that happens, the harder it is to form a reputation as a sender whose emails are recognized as legitimate: According to the experts at Sender Score, 28 percent of the email messages that are sent reach a user’s inbox.

Descriptive ATL tags can help you improve conversion, and decrease the risk of images in email marketing. Nonprofit organization WebAIM point out that ALT tag copy that is applicable in both context and functionality ensures the meaning of an image translates, even if the recipient can’t see the picture. Review the ALT tags for images on your site and in your email campaigns for relevancy, using descriptive words that will make the customer want to take action.

2. Don’t send messages that aren’t targeted

While you may not have robust data on prospects, you can learn a little more about what they respond to with each message you send. Diligently track open and click-through rates with each campaign, including the optimal times to send messages based on response and headline tests. Place email recipients in segments based on your findings to build an effective drip campaign that is personalized and relevant based on their activity.  Internet Retailer reports that retailer totes Isotoner improved its email marketing campaign revenue by a whopping 7,000 percent when it used analytics based on past email activity, site search history and past purchases to deliver highly targeted email messages.

3. Don’t ask for too much

Segment your email marketing campaigns so that each recipient is served the most relevant offer based on his or her preferences, and that he or she is presented with one clear message, call to action and a seamless checkout experience — whether on a desktop or mobile device. Prefill special offers the email message may include so customers aren’t required to key special discount codes that are part of your email offer at checkout. Partner with a reputable mobile payment provider for a secure and branded checkout experience to eliminate concerns with payment security, or require the customer to take additional steps to complete the transaction. For example, Mobile Commerce Daily reports that despite the popularity of PayPal by retailers in online sales, evidence suggests that it kills conversion by nearly 15 percent (particularly when consumers are shopping on a mobile device), because it requires additional steps to make a purchase.

4. Use emails to form a lasting relationship

Email campaigns should build upon one another, and acknowledge what you know about the customer, based on his or her past activity. In fact, marketing firm Epsilon cites data indicating that “triggered” emails targeted based on a recipient’s engagement with past messages have open rates that are 76 percent higher than those with generic messaging. If you cannot convince your customers to click on your message, you can’t convert them, regardless of your pricing or product quality.

Email marketing is an affordable way to communicate with prospects and customers, gain valuable insights about their preferences and increase sales. However, it requires strategy to convert message recipients into buyers. Follow these steps to improve the ROI you realize from every email you send.

The post 4 Easy and Effective Email Marketing Tips for Your Small Business appeared first on First Comm Marketing Consultancy.

Business associates shaking hands in office

“The models that worked in the past ten years will not work in the next five,” says Dr Yasar Jarrar, Vice-chair, Global Agenda Council on the Future of Government, World Economic Forum, stressing on the need for innovation in the public and private sectors in the Middle East.

The governments and private firms in the region had, until the recent past, held on to old traditions and shied away from taking roads untraveled. But things began to change in the last few years, after the ripples of major developments in the global economy made their way into the oil-rich nations in the region.

In AMEinfo’s special report, 7 Strategies to Survive the Rest of 2016, Dr Jarrar argues that there is no choice but to innovate, as the Arab world’s finances are faced with difficult times. “The region’s governments and the private sector have two options: they can continue to watch the economy soften further – and their own finances soften with it, or they can turn around and rethink what is possible.”

The experts say that innovation is increasingly being recognised as a necessity in the region and it is at the heart of the structural changes and regulatory reforms, especially after being hit by the cheap crude oil prices.

Innovation now tops the boardroom agendas of the region’s businesses and more and more firms are allocating dedicated human and financial resources to drive innovation in their businesses.

“Today’s companies exist in a climate where strategic risks – those that either affect or are created by business strategy decisions – can strike more quickly than ever before. This means that companies that fall behind on the innovation curve may quickly fall prey to what is seen as innovation’s evil twin – disruption,” says Rami Wadie, Partner, Deloitte Enterprise Risk Services (ERS) and Middle East Leader of the Deloitte Centre of Corporate Governance.

All of the countries in the Middle East, except Algeria and Yemen, ranked in the top 100 in The Global Innovation Index 2015 by Cornell University, INSEAD and the World Intellectual Property Organisation (WIPO), which ranked 141 economies around the world.

The Deloitte Innovation Survey 2015 had revealed that 96 per cent of respondents globally consider innovation to be among the top five strategic priorities, with more than a fifth of companies classifying it as a top priority. Two-thirds of respondents said they innovate in order to grow or differentiate themselves from the competition.

Dr Jarrar further says that instead of waiting for somebody else to come up with great ideas, organisations should challenge their own people to create something.

“They should turn to their human capital and tell them: “Here are the challenges. We need to find solutions,” he says.

The AMEinfo special report serves as a survival guide for businesses operating in the region, highlighting the main areas they need to focus on to survive and thrive during the rest of the year and beyond.

The seven strategies explored in the report are: Innovation, Diversification, Collaboration, Optimisation, Transparency, Talent Management and Agility. These survival tips are further strengthened through insights from the MENA region’s leading business players, thinkers and analysts.

Source : AMEinfo.com – June 19, 2016

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But have you ever thought what goes into the creative side of a designer’s mind every time he/she is transfixed in front of a computer. Have you ever thought why (at least some of the best designers I know) are always dressed in casuals no matter what the occasion is? And why designers are at their best after office hours?

So how exactly do you interpret a designers’ thought process? Many scholars are still perplexed about how a human brain works, especially a female brain (I mean this as a complement), but I often wonder what neurons get activated in a designer’s mind when they are briefed on a campaign? One of the main ingredients of a successful campaign is based on the element of surprise designers generate in their creatives and the subsequent impact it creates that draws attention. I once asked the Creative Designer of First Comm Advertising – What goes into the fundamentals of crafting an outstanding creative or a series of effective concepts that represents a brand? And without getting all philosophical like most designers do, his rationale was candid, well that’s what I thought. He said and I quote –

“The world is the canvas of our thoughts and we always try and connect the seemingly unconnected”

Honestly … his explanation got too theoretical for my taste. But he went on to enunciate in layman’s terms that eventually made sense.

In his dictionary most successful designers don’t lead normal lives. They see things differently, they have bizarre hobbies, everyone tries to portray themselves like Albert Einstein and in most cases they are dreamers trying to find answers that don’t need an explanation. A successful designer will try and seek creativity in everything they encounter. For eg. – they pay attention to real life events and see humor in it and the same is translated into a creative. Sometimes ideas come tumbling down instantly but there are days where you just sit in front of the computer and twiddle your thumbs waiting for lightning to strike. It also matters how you perceive things and visualize a concept in your head. Of course brainstorming with your colleagues is of paramount importance. But the bottom line is, either you have it in you or you will remain a pushover, as simple as that. For a designer it’s important that he/she should be smart and spontaneous in understanding the requirement of the client and knowing the thought process of the target audience. A creative person has to use diverging (thinking process) and converging (creating process) smartly. For a successful designer it’s all about managing their mindset which can help them optimize their thinking process when they are trying to be creative. Unlike stereo type thinking, a creative process is based around the building up of ideas. This eliminates the fear of failure and encourages maximum input.

Well it was clear after the conversation with my designer that it’s not only important to be creative but you need to have the talent of putting your thoughts into prospective. I guess now the quote

‘The world is the canvas of our thoughts and we always try and connect the seemingly unconnected’ made sense.

I endorse the fact that designers are the backbone of any campaign and they play a pivotal role in the agency’s success. After all you get rewarded for being creative and if you can make an impact, you will be graded Exceptional.

Madaiah .U.K
Firstcomm Marketing Consultancy FZE

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