In the past decade or so, the best way to engage with customers is through digital media. The speed of transformation when it comes to digital media is phenomenal and companies should embrace the different digital platforms and use it as a tool to grow their business.
As they say, digital strategies should be a part of a company’s vision and companies should discover various online options to convenience their employees to embrace digital media as well. People are usually motivated by digital expertise and the innovation it brings with it. So much so that, a low incomed employee will ensure that he gets the best smartphone with all the latest features but will not bother getting himself a good health insurance plan. Digital media has a farfetched impact on society as well, especially when it comes to interface, on job communication, buying goods, and our everyday activities.
According to International Data Corporation (IDC), it is estimated that companies around the world will spend approximately $2 trillion by 2022 on digital transformation and continue spending considerably on digital strategies to boost growth. This proves that every company should invest generously on IT services and digital apps and most importantly they should be in a position to re-invent themselves.
“Immediate Interaction with clients, leading to immediate action”
Tools like WhatsApp, Instagram, Facebook, LinkedIn messenger, Twitter etc. are excellent platforms to interact with customer’s, convey important messages and promote company products. Gone are the days where companies spend millions on traditional media for their campaigns or communicate company messages through traditional means. In recent times, you can geo-target customers and convey your message based on their location, their gender, occupation, hobbies, age etc. What is more attractive is the reaction from the target audience is almost immediate and transparent. In addition, on a daily basis, many apps are downloaded and as a company, you need to keep a constant track on what’s is trending.
Picture this… every minute million of users posts messages on Facebook and WhatsApp and if companies are not a part of this social society, they might lose their popularity and loyalty towards their products and services. Brands that are in the Automobile and Retail sector especially use digital platforms to attract customers and they are slowly moving away from traditional media. Besides, digital media works best for them as they can personalize their message and also announce offers that get an immediate response.
“Data is King and use it to entice Customers”
Companies spend a considerable amount of their marketing budget on collecting customer data or in most cases they hire professional companies to do the job. Usually, this data is used to convey the product message to new and repeat customers. Most companies also use tracking software’s to understand customer reaction and convert them into valuable data, eventually leading to business leads. This also allows companies to personalize messages based on the target audience which will hopefully convince them to buy the product.
“The importance of Influencers is gaining momentum”
Based on the data collected, companies are also hiring influencers who have a huge fan following and usually they are very active on YouTube and Instagram. Influencers are usually very popular with unboxing newly introduced products. It works to a company’s advantage to recruitment influencers as they give customers the first-hand experience of what they feel about the product. In addition, companies don’t have to spend millions on asking celebrities to endorse their product. They also end up saving a lot of time signing lengthy contracts and abiding by complicated terms and conditions. The point to note here is that these influencers use various digital platforms to convey their message and companies should know exactly who they need to target.
It’s very evident, today if a company wants to be successful or even if they want to launch a marketing campaign, they have to invest in digital platforms and stay up to date with the latest software and apps. Companies have to recruit the best in the industry because they need the right team who can target the right audience. Data analytics is also of paramount importance and this is crucial to understand what a client wants or will be attracted to. And finally, and it’s a proven fact that only companies that adapt to digital technology will survive today’s fierce competition amongst brand.
“Either to embrace digital transformation or be left behind”